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KOL: Key Opinion Leaders

Posted by PTL Group
PTL Group
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on Wednesday, 01 June 2016
in Business in China

A new way of communicating with your costumers in China has emerged. Is your company already using this outstanding marketing tool?

Since 2013 KOL’s have been positioning themselves as a reliable and trustworthy way to reach your target audience, however, we must say that KOL’s have reached their maximum success this year turning into a million dollar industry in 2016. With agencies, schools and sponsors surrounding the KOL’s it has become each time harder and more expensive to identify and  get a hold of  a brand advocate, so in an attempt to understand a little bit more this industry, we have come up with a series of questions, that can unveil the myth that surrounds this marketing trend.

 

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Cosmetic Industry In China

Posted by Stephanie Tsiros
Stephanie Tsiros
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on Wednesday, 01 June 2016
in Business in China

Trends, Opportunities And How To Import Your Cosmetic Product To China

In a time driven by the selfie generation and governed by social media; with consumers in constant pursuit of societies’ definition of “beauty” and deep-rooted upward aspirations for both beauty and health, it comes as no surprise that the beauty and personal care industry continues to accelerate. Even throughout conditions of economic downturn, the beauty market has proven both its ability to achieve stable and continuous growth as well as its capacity for resilience. The plethora of published statistics, certainly affirm this pattern.

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Does your sales man in China have an Official Company Wechat account?

Posted by PTL Group
PTL Group
PTL Group has not set their biography yet
User is currently offline
on Wednesday, 01 June 2016
in Business in China

If the first question that comes to your mind when you read the above sentence is: ”What on earth is Wechat?”  or “What is Official Wechat account?” you are in trouble with your knowledge about China.

If your question is “Why would my sales man need an Official WeChat account?” you are in a better position but not up to date with marketing strategy in China.

As may you already know, many of the marketing tools as well as social media are different in China. Google, YouTube, Facebook and Tweeter do not work in China so you need to adopt the Chinese tools.

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Pallets from China can pose risks to supply chains

Posted by Daniel M. Krassenstein
Daniel M. Krassenstein
Daniel M. Krassenstein has not set their biography yet
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on Tuesday, 29 March 2016
in Business in China

Many U.S. importers regard procurement cost and pallet vendor selection as the shippers' burden, but this is risky and exposes an importer to severe supply chain disruptions should their pallets not be compliant with local requirements and face rejection by border officials. In addition, U.S. importers are missing an easy opportunity to improve their supply chain and their costs. Here is an outline of what is available in the market and their respective benefits and drawbacks.

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Dangerous Goods Supply Chains – After Tianjin

Posted by Daniel M. Krassenstein
Daniel M. Krassenstein
Daniel M. Krassenstein has not set their biography yet
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on Tuesday, 29 March 2016
in Business in China

The accident in Tianjin has had multiple repercussions for hazardous goods supply chains inside China, as well as into and out of China. The main impacts are as follow:

CONTINUING CLOSURE OF TIANJIN PORT TO IMPORTS AND EXPORTS OF DANGEROUS GOODS

At this moment, Tianjin harbor remains closed to all imports and exports of goods with ”UN Number” hazard identification; regardless of whether these cargoes are liquids or solids. As the key portal for exports of chemicals from the industrial heartlands of Hebei Province and further afield, the idea that the harbor would simply close seemed very unlikely, but this is exactly what has happened. For chemical enterprises based within the catchment area of Tianjin harbor, the extra cost of diverting their cargoes via Qingdao or Dalian ports is ruinous, adding many thousands of RMB per container in cost. This comes as a serious and threatening extra burden to enterprises that are already operating on razor-thin profit margins and it can surely not be too long before this eventually forces them out of business. Handling fees inside Qingdao harbor are approximately double that of all the other harbors in China, as a result of its highly complex and careful storage requirements (themselves arising from a fire which took place in the harbor several years ago). So, the cost burden is amplified for those forced to export via Qingdao.

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