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PTL Group bringing the Chinese social media tips to Tel Aviv Google Campus

Posted by PTL Group
PTL Group
PTL Group has not set their biography yet
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on Thursday, 28 January 2016
in Business in China

Many Israeli companies for some time now have worked within the BAT kingdom, and realized it has big challenges when it comes to branding. In China the censorship of information has built an ecosystem that today we call the Chinese Digital Media ground, and to that mix we include Baidu as the most used search engine tool. How we perceive messages and execute projects is different than in the west, and the only way on how to master the use of these channels to reach the Chinese audience starts with opening your company accounts and crafting messages in Mandarin simplified characters.

It is a fascinating world that reaches a large audience, and when done properly, can expose your Brand to thousands of prospects. So let us start with a few tips on how to accomplish this while sitting from your headquarters in Israel with a team on the ground. These tips were shared in our past Digital Marketing seminars in Tel Aviv.

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Chinese New Year

Posted by PTL Group
PTL Group
PTL Group has not set their biography yet
User is currently offline
on Thursday, 28 January 2016
in Business in China

 

We welcome another year in our lives while leaving the Sheep year behind. For those who are unaware, in 2016 we will be celebrating the year of the Monkey. Those born under this particular sign are characterized by their intelligence as well as their versatility. To top that off, they are extremely honest and their gentleness allows them to construct long-lasting business and personal relationships. On the not-so-positive side, monkeys might come off as impulsive with a slight tendency to look down upon others. So if you were born either in 1956, 1968, 1980, 1992, 2004 you might relate to the above description.

 However, what will 2016 bring upon us?

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WeChat turned 5 years old in January, we toast to many years to come!

Posted by PTL Group
PTL Group
PTL Group has not set their biography yet
User is currently offline
on Thursday, 28 January 2016
in Business in China

WeChat turned 5 years old in January, and in its “short” existence it has reached over 650 million monthly active users. It is estimated that there are 2 billion shares sent per day, and 1.8 billion published on Wechat Moments. There are over 10 million WeChat official accounts and over 150,000 offline stores integrated with WeChat payment’s eWallet. Its rapid evolution and its user friendliness have permeated our daily existence within China’s ecosystem. Our conclusion: WeChat is the tool to consider for developing business in China. Here we list the official account benefits and hope you see the benefits too:

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Is Your WFOE in China Optimized? Find Out Where You’re Exposed

Posted by PTL Group
PTL Group
PTL Group has not set their biography yet
User is currently offline
on Thursday, 28 January 2016
in Business in China

So you’ve set up a Wholly Foreign-Owned Entity in China and things are humming along fine. Sales are growing, your employees seem happy and eager to come to work, and the relations between your entity and Chinese tax authorities is in its honeymoon phase – you're dotting all the “i”s and crossing your “t”s.  Or so you think.

The more time a company spends operating and conducting business in China, naturally the more comfortable and lax its managers become. What starts with great attention to detail and appreciation for the bureaucracy that is China, often the excitement of acquiring new clients and earning more revenue causes overseas managers to lose control of the WFOE’s optimization.

Take Active Steps Now to Reduce Future Risk and Exposure:

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Vacanze cinesi del 2016

Posted by Tiziana Cantoni
Tiziana Cantoni
Ovvero io, che raccolgo, approfondisco ed elaboro quello che sento, leggo, sperimento e lo trasformo in post, ...
User is currently offline
on Thursday, 21 January 2016
in senonCINAsci
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