The Chinese labour market is a paradox
of talent. Despite a large workforce there is a shortage of skills. The
resulting excess demand for talent has created a seller’s market. Skilled
locals have more employments options and are more likely to leave current
employers if they feel dissatisfied. These employees seek career advancement, new
challenges and opportunities. Employee retention poses a challenge to firms,
with high turnover rate of around 20.8% and 21.8% in 2009 according to Hewitt
China.
Market
Trends
Overall, recruiting local or foreign
educated Chinese is becoming increasingly popular due to their lower salaries
and greater knowledge of the culture and language. In terms industry trends, the
retail, sales and marketing sectors face the largest shortage of qualified
workers especially those with the language skills to cater to growing cultural
diversity in China. The growing financial
industry also showed healthy rates of recruitment. According to 2009 Hewitt HR
Watch report, the average overall projected rate of salary increases was 6.8%
across all industries. Figures from the latest Hudson Report affirm these high
salary increases and suggest that they reflect the seller’s market.
Amidst repeated international calls for
currency reform, China has decided to allow greater Yuan flexibility. The Yuan
will be allowed greater freedom to fluctuate against a set basket of
currencies, although Beijing has denied the immediate revaluation of the Yuan. Since
Beijing’s announcement, the Yuan has risen to record highs against several
major currencies. The move has also
being greeted with stock markets worldwide and cautious optimism from political
and financial figures worldwide. Yet, the rate of appreciation and long term
impact of the move remains unclear.
The widespread belief overseas is that China’s
exports competitiveness results from the artificially low Yuan. Henceforth, a
free floating Yuan would allow foreign exporters to become more competitive and
greater demand for foreign imports. This would largely be driven by the
increasing purchasing power of Chinese consumers. This may potentially lead to
greater growth and job creation abroad.
This common notion is not a guarantee. A decrease in Chinese exports may slow economic
growth and decrease GDP. Should this be the case, Chinese import demand will
decrease. This would negatively affect foreign economies given the size of
China’s consuming market.
A decrease in export demands may see a
domestic industry shift. Manufacturing jobs would not be as widely available
and workers may seek out other sectors for jobs. Academics and Economists worldwide are
considering the potential shift towards the service and value added goods
production may also result and compete with international firms in these
industries.
Success requires Cultural Understanding and Hardwork: Ilan Maimon shares his China business experiences and insights
PTL Group was highly fortunate to
have an opportunity to talk with Ilan Maimon, CEO of Sigma Group, an
experienced industrial entrepreneur and multiple business owner in China. He is
also a partner in PTL Group Industrial Project Management initiative. Ilan
describes himself as a businessman, who is a mechanical and electrical engineer
by profession.
What brought you to China?
Ilan: I am originally from Israel, where
I was a partner in a software company. With the Dot-Com crisis in 2002, I
decided to quit my current position and make a major change in my life. So I
came to China. I worked as a General
Manager for a few companies while starting my own in parallel.
What are the areas/current projects
you are working on? Tell me more about your business and what you do?
Ilan: I am currently doing business on
two levels, trading (buying and selling goods after adding value) and
manufacturing (coffee grinders).
I set up my first company, Sigma Group in 2003. Sigma Group
manufactures goods for the Italian sports brand Paul & Shark. We also
produce gifts, promotional items and accessories for companies including New
Balance.
I then started Hey Cafe in 2005 with sales beginning 2006. Hey Cafe
is still the only manufacturer of the coffee
grinders, which are currently sold in over 20 countries. We have a big
market in Asia with a growing market in the USA/Canada. Hey Cafe also has
retail shops selling coffee located in Chongqing and Chengdu. Europe is perhaps
our weakest market due to the number of competitors. I started my third company
in 2008.
The task of building a
factory becomes more complex in China. It is imperative to have the right
skills, knowledge, experience regarding each stage in the process of setting up
a new entity in order to obtain the best possible site and agreement. Undertaking such a task in China requires an in-depth
understanding of cultural differences, local regulations, negotiation processes
and management strategies in addition to experience and connections in the
local markets. The key
to success of any industrial construction project lies in proper financial
management, which should not be neglected.
Picking the right site for your business
Site location for the
new factory is arguably the most important decision. Throughout China, many
industrial parks compete for foreign investment. It is important to locate those with the best
reputation and benefits and a need for factories in the specific industry. Choosing
to locate factory as close as possible to the potential market may allow secure
more favorable shipping terms, whilst allowing the company to provide efficient
service at all times.
Accessibility to such transport facilities is an advantage such as high-speed railways that allow cheaper
second tier cities such as Wujin to substitute first tiers. Easy access to raw materials may also be highly
desirable. It is crucial that suitable workers and managers can be recruited in
the area, with checks conducted into the local employment regulations and average
wage costs.
A Green China: Trends and Investment Prospects for Foreign Firms
China is making a significant commitment to
the environment. The recent growth of renewable
energies and eco-industry reflect the sustainability trend. Currently the largest global emitter, China aims
to reduce emissions by 40-45% for every unit of GDP by 2050. Pollution and environmental
issues have resulted in an economic loss of 10% of GDP reflecting the necessity
of sustainability for long term economic success.
Decreasing reliance on coal will be the key
to success. New Government statistics
estimate by the end of 2010, over a quarter of electricity will be generated
via renewable sources. The growth of this sector has outpaced that of the coal,
and now account for over half of gross energy capacity. Among renewable
energies, solar and wind energy are the two fastest growing.
No nation has witnessed a growth in waste at
the rate that China has seen in the past two decades. Industrialisation and an
urban population explosion have propelled China to overtake the USA in waste
generation in 2004. Urban areas alone generate 1.5 billion tons annually or 1kg
per capita daily.
China’s Waste Management systems have failed
to develop to manage the increasing amounts of waste. The domestic industry
does not have the necessary infrastructures or expertise in efficient
collection, treatment, disposal of waste nor designing and operating
facilities.
A highly underdeveloped sector with good
potential, Waste Management presents problems for China, but opportunities for
foreign firms. Currently, only 70% of Municipal Solid Waste (MSW) generated is
collected and only 60% is treated before disposal. Domestic firms in the industry underperform
due to inadequate financial capacity and technical expertise, with informal private
players dominating certain sectors. The growth of the industry has also been
stagnated by the lack of incentive for private investment.
Social security, also commonly
referred to as mandatory benefits in China, is quite straightforward to
explain as a concept; however, the calculations to arrive at the
correct contribution to be made by the employer and each employee can
be complex. This is especially true when employees come from different
cities in China or have different working locations.
There are six categories of social security in China. They are:
As a general rule, employers should
make a contribution to each of these types of social security on behalf
of their employees. Employees are also required to make contributions
to some of them. The contributions are set as a percentage of average
monthly salary.
Because the funds are administered by
divisions of local governments, the percentages that should be
contributed by employee and employer differ depending on the city in
which their employees reside. In China, this is known as the person's
hukou. Therefore, the social security contribution that the employer
should pay on behalf of two employees earning the same salary, one from
Shanghai and one from neighboring Kunshan, Jiangsu Province for
instance, can be quite different. Similarly, the amount of individual
income tax paid by these two employees will also be different, as
social security contributions made by the employee are deductible
against tax (up to a certain limit).
Below is a selection of some of
the questions many China operations teams are grappling with right now.
As you read these, it is worth noting that the further you delve into
any one of these issues, the more complex it becomes. In the end, the
key to answering all of these questions is having the right people on
the ground in China.
1. Does your company have a legal
obligation to facilitate the organization of a local labor union in its
China-based factories? What is the appropriate response to a visit from
local union officials requesting unionization?
2. How are China's new policies that
promote "indigenous innovation" affecting your industry? Are domestic
competitors using these policies to gain an advantage in government
procurement, funding for research and development (R&D), or tax
breaks? And is application research done by Chinese scientists in your
Shanghai R&D center considered "indigenous innovation"?
3. If a sub-contractor to one of your
company's smaller suppliers is dumping untreated wastewater into Lake
Tai, would your supply chain auditors, whether internal or third-party,
detect this? If a Chinese media report appears detailing precisely this
situation, what is your company's immediate response?
4. Do white-collar, salaried workers in
China who work more than 40 hours per week require some form of
overtime compensation? Is your company's comprehensive or flexible-time
work-hour system approved by the local labor bureau ?
This question and several others have been attempted to address during the ‘China Challenge’ Seminar at ‘de Baak’, Driebergen the 27th of January, 2010. Zvika Shalgo, CEO of PTL, with his keynote speech, and the panel moderated by Harry Starren, CEO of de Baak, have educated us on several topics concerning doing business in and with China. When we go, what will be the drawbacks? Can we control this dragon, taking over the world economy and coming to our small country? How should we set up a business there and how will we be successful? Also, how can our European institutions, facilitate for Chinese companies? How can we be both attractive, though also protect our own industries?
The Chinese economy has been in a gradual transition for over three decades. It has not privatised overnight, though what has been so successful is that the government did not sell of its assets to private companies, it has invested. The government backs successful companies, both Domestic Private Enterprises (DPEs) and State Owned Enterprises (SOEs). The government rewards China’s successful entrepreneurs, irrespective of whether they are party members or not (though, once they are successful, they often become a government official). They are made an example, by pioneering them and make them national champions, by investing in their growth. Where other regions do not have the financial means to give their industries the time to mature, China has. An example of this would be the Chinese 3G network. The government did not accept the foreign 3G network, as long as the Chinese network was not well-developed. Now it has adopted its own, and as it is the largest in the world, there is a great chance that it will take over the rest. ‘China’s goal is not simply – Growth’, it is sustainable growth. This financial investment by the government in its ‘National Champions’ is also one of the reasons the dragon’s roar is so loud. As other governments do not invest this much, and do not have the means, China will not have a problem to continue their successful ‘shopping spree’. These internationalising DPEs and SOEs also come to the Netherlands. Which should we be expecting? An important motive to consider is the one of asset-seeking, the Chinese want to buy up technology and know-how, and build joint-ventures in the West, to bring this knowledge home (think Lenovo, Haier, and Chery Automobile).
“Don’t be anybody’s first foreign client/partner in China” (Andrew Hupert, www.ChinaSolved.com)
Choosing a business partner in China is just like choosing a business partner anywhere else in the world. Don’t believe anyone who tells you that you cannot do the same kind of background check in China that you can do in other markets.
Here is a short list of things that needs to be done:
1. Reference checks are not only possible - they are a MUST. Check every company on your future partner’s CV and any foreign client he claims to have worked with. Call each one of them and don’t be shy about asking for any type of information. If you are afraid of hurting your future partner’s feelings – DON’T BE! Professionals with nothing to hide will not be offended. If he has something to hide and you don’t do a thorough background check, your feelings and pocket will be hurt badly! It is your business on the line, so don’t feel uncomfortable.
2. Check the business license of your future partner to find out if he is on any black lists of the tax bureau, banks, customs, trade office etc. If you feel that you cannot do it yourself, use professional help to do it for you. It is a worthwhile expense that might save you a lot of money and trouble in the future.