China
ICT industry has been an engine of the country's economic growth –
growing two to three times faster than GDP over the past 10 years.
China's booming information industry is expected to maintain its robust
health in the coming years.
China imported
USD$245.2 billion of ICT/Electronic products in 2007, approximately
two-thirds of which were electronic components. Exports of
ICT/Electronic products from China in 2007 reached USD$459.5 billion,
accounting for 37.7% of the country's exports.
Overall
revenues of ICT/Electronic products in 2007 increased by 18%, with
computer manufacturing, communications equipment manufacturing and
electronic components accounting for over 61.4% of revenues.
2009
is expected to be a challenging year for both China’s economy and
China’s IT market. IDC, global provider of market intelligence,
recently lowered expectations for China’s ICT market in 2009, adjusting
the size of the market to US$71.16 billion, with the growth rate down
from 13.5% to 9.1%.
The ICT market and its
sub-sectors in China are enormous and continued growth is expected, but
the industry is intensely competitive and there are many challenges in
the regulation and management of the ICT industry which impact foreign
participation in the market.
Domestic
companies are growing ever more sophisticated and are now also looking
outward to establishing themselves in international markets. There
exists a strong bias toward large multinational companies with strong
global brands and local presence. The Internet in China is strictly
regulated by censorship, monitoring, and enforcement rules. The
protection of intellectual property rights is of constant concern.
China
is focusing much effort and resources to improve its innovation
capabilities. The State Council's Medium and Long-term Plan on S&T
Development (2006-2020), calls for the government to actively take part
to foster domestically-produced innovative technologies and reduce
dependence on foreign technologies. This can present negative effects
for foreign companies as the use of domestic standards and government
procurement policies to favor indigenous innovation gives preference
and protection to domestic industries.
The
regulatory framework of the ICT sector is complicated in China. The
major watchdog is the Ministry of Industry and Information Technology
(MIIT). Other government authorities involved in the ICT sector,
depending upon the sub-sector, could include Ministry of Science &
Technology (MOST), Ministry of Public Security (MPS), General
Administration of Press and Publication (GAPP), and State
Administration of Radio, Film and Television (SARFT).
China's
11th Five-Year Plan features the development of the information
industry prominently. The Ministry of Industry and Information
Technology (MIIT)'s key goals for the 2006-2010 timeframe are as
follows:
Move the industry up the global value chain to higher value-added manufacturing and services;
Develop "global brands" for Chinese MNEs and increase domestic R& D capabilities
Continued focus on government procurement and subsidies to pursue new technologies;
Foster the development of Chinese standards; and
Accelerate
construction of IT networks, particularly with regard to rural
broadcasting, telecommunications, and telephone networks.
Overall, China’s telecommunication industry is growing steadily.
However, current trends show that fixed-line telephony has begun
to shrink, while mobile market is growing at a rapid pace. The number
of mobile subscribers in China grew by 18.1% last year, yet the
national penetration rate only sits at 45.6% (as of July 2008), which
is relatively low in comparison to most western countries. Broadband
internet is replacing dial-up and the number of users has been growing
quickly (16% last year) and has already reached 250 million users.
Major
domestic equipment vendors and handset manufacturers are: Huawei, ZTE,
Potevio, Datang, Fiberhome, Haier, and TCL. Major foreign players
include: Nokia, Motorola, Nortel, Samsung, Sony Ericsson and
Alcatel–Lucent.
SMEs with niche technologies
will find it difficult to access the large telecom operators. The
operators are typically interested in being presented with a complete
package that offers a full solution to meet tendering requirements. In
light of this, foreign may find more success in partnering with local
system integrators which have existing relationships with large telecom
operators.
Photonics
The
potential of the Chinese photonics market (fiber optics and lasers) is
large and domestic capabilities are lacking, with strong dependence for
advanced technology from foreign firms. China's internet users number
at the end of June 2009 hit 338 million (No. 1 in the world) with
Internet penetration 25.5%, among which 155 million people in China
access Internet via mobile. This increasing demand for bandwidth is
greatly spurring network expansion. China's telecom operators are thus
focusing on long-haul optical backbones, multi-service IP optical
Metro-Area-Networks (MANs), automated, switched optical networks,
passive optical networks and fiber-to-the-home (FTTH).
China's
optical industry is dominated by Huawei and ZTE in equipment
manufacturing. In fiber and cable production, FiberHome, Yangtze Fiber
Optics Corporation, Jiangsu Hengtong and Jiangsu Fasten are the
dominant players. The main foreign players include Alcatel-Lucent,
Corning, Nortel Networks, and NKT. China's manufacturers are currently
producing high-levels of output of optical fiber and optical cable –
while this domestic overcapacity can be of concern, specialized optical
fiber and cable products, niche expertise and advanced technologies can
present opportunities for new entrants.
Software
In
the period 2001-2007, China's software industry grew from RMB
7.96 billion to RMB 584.2 billion. There is heavy investment by the
government, SOEs and private sector in the "informatization” of public
infrastructure, utilities and company operations which presents much
demand for software solutions and system integration. Government
procurement, however, favors domestic software and software services.
Application
software accounts for roughly 2/3 of the total Chinese market. Types of
applications in demand include management software solutions,
educational/training based software, entertainment/gaming software, as
well as emergency response, security, and transportation systems.
There
is a growing awareness of China as an offshore outsourcing location and
as an emerging IT powerhouse. Major cities in the region have all
identified outsourcing services as their next area of focus for the
development of their software industry. In 2006, MOFCOM initiated a
project to establish eleven “service outsourcing base cities" (Chengdu,
Xi'an, Shanghai, Shenzhen, Dalian, Beijing, Tianjin, Nanjing, Wuhan,
Jinan and Hangzhou) to attract MNCs to establish offshore service
outsourcing in China.
Digital/New Media
The
video game market has become a key driver of the new media and creative
industries in China. The online game market is currently valued at
approximately RMB 12.80 billion (representing a year-on-year increase
of 66.7% from 2006) and is expected to surpass RMB 20 billion by 2010.
Between now and 2010, the expected compound annual growth rate (CAGR)
for online game revenue is 33%. Online game penetration among internet
users already stands at 22%, representing close to 40.17 million
gamers. By 2010, that number is expected to hit 84 million users. The
online gaming market is being driven by the growth in MMORPG and casual
games.
Domestic firms are growing rapidly
as they are able to provide content that meets local demands and cater
to local consumer preferences. The top 5 game operators in China are
Shanda, Netease, The9, Giant and Tencent and account for over 65% of
the local market share. Shanda, Netease, Giant and Tencent are also the
major game developers.
The presence of
foreign companies in this industry has many forms. Foreign companies
have established studios and facilities to supply their lower value-add
processes for game development and animation. Many companies also
contract directly to local studios to provide these services. Quite a
few local studios serve primary the foreign market providing services
for gaming and feature films. Large companies like EA and Ubisoft have
set up development facilities and studio operations in China as part of
their long term development plans.