Marketing Localization & Social Media
All the right channels for brand enhancement
Early brand development & differentiation
Establishing an early marketing presence will significantly benefit your Chinese market-entry efforts. As Chinese consumer behavior and China’s online applications are unique, you will need to convert content from traditional western social media to the relevant Chinese platforms. This may seem like a continuous effort, but it is not without its rewards. Chinese market-oriented content will boost clients’ confidence in your product, differentiate your brand and help protect it from copiers.
Establishing marketing tools on WeChat is the local method for communicating with contacts and managing growing network databases. PTL Group specializes in planning viable marketing deployment strategies and implementing marketing activities on a regular basis.
PTL Group serves as your online & offline marketing team in China.
Our services – your marketing presence in China:
- English-Chinese translation and language adjustments
- Website relocation: Local Chinese website hosting; ICP license; content and java script adjustment; Website adaption in accordance with Chinese UI experience
- Social media accounts management: i.e. Weibo, WeChat, Youku, Tik Tok, etc. Includes content strategy and marketing campaign planning and execution
- E-reputation enhancement: i.e. Baidu Tieba, Baidu Q&A, Zhihu, etc.
- Trademark registration
- Baidu SEO & SEM/PPC set up and management
- Weibo & WeChat advertisement and KOL marketing
- Targeted channel ads: e.g. Toutiao
- Online PR on vertical websites: i.e. Sina, Sohu, etc.
- Analysis geared towards identifying the ideal platform for online sales
- WeChat store building and cross-border e-commerce via WeChat store
- Linking to TPs, e-commerce operation vendors, etc.
- Collaborations with TPs and e-commerce vendors (importation, new store building, etc.)
- Operational support prior to, during and after exhibitions
- Written translation & on-site interpretation
- Marketing material adjustments & printing