A Reason to Smile

August 20, 2020
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Take a look at this cool campaign by W+K advertising agency in Shanghai. It is titled “You Can’t Mask a Smile” and was launched during the COVID-19 outbreak when smiling happy faces had to be covered by masks.

In an effort to bring the smiles back to people’s faces, the agency’s employees have swapped their smiles on top of each other’s digitally-created protective masks to create a series of happy visuals.

With the portraits covering the windows of their office, the goal was to not only show smiles, but to give people a reason to smile.

The campaign that began as a modest gesture of solidarity has grown to a broad engagement by big brands as Alibaba.

Does it make you want to smile too?


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