We met Yoad Makov for the first time in Beijing in 2016, when Fyber made its first steps in the Chinese market. With motivation for action and a calculated and well-managed approach, we’ve witnessed Fyber growing ever since.
Like other startups doing business in China, Fyber needed a trusted umbrella of services. In order to enable the company’s operation in China, PTL Group was in charge of recruiting local professionals: developers, a sales team and account managers; we also provided the staff with a shared office space and marketing support.
Read more about PTL Group’s China Business Support
Fyber’s story in China is impressive and Yoad, Fyber’s Managing Director for APAC, has a great story to share about it. To do just that, we introduced Yoad to our friends from Daxue Consulting, for a personal podcast interview about mobile advertising, gaming and winning in China!
The podcast series, Insider Talks, is a joint effort by Daxue Consulting and PTL Group, where we try to bring you some of the insights and stories of those who are ‘making it in China’. Yoad’s episode is the second one in our collaboration and we are happy to share it here as well.
In the podcast, Yoad and Daxue’s CEO Matthieu David discuss – ֿA business model of a mobile-first digital advertising company:
- Interaction with app developers and other industry players
- Reasons why app publishers choose to work with multiple players
- China out model
- Localization in China and business model adaptation
- Adapting your business model to China
- How did the pandemic affect Fyber’s business and the gaming industry?
Listen to the episode and hear all about it yourself! The podcast is available on
YouTube Spotify and Soundcloud
Feeling a China market entry is the next step for your startup? Read more about PTL Group’s operational support for startups